Five-year-old Swedish plant-based firm Oumph! has become part of the LIVEKINDLY co., an aggregate of both heritage and startup brands such as LikeMeat in Germany and The Fry Family Food Co. in South Africa.
Oumph! produces soy-based burgers, strips, fillets and pulled meat, among other offerings. The brand began in 2015 at Swedish retailers and has since expanded to supermarkets in Sweden, Norway, the Netherlands, Denmark, Finland and the United Kingdom. The brand…
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