Whole Foods’ trends for ‘24

Retailer predicts next year's trends for alt-proteins.

Whole Foods likes to be first out of the gate with its food trends predictions for the year to come. The retailer’s prognostications for 2024 include two that are directly related to protein alternatives.

Among them: Put the “Plant” Back in “Plant-Based.” New products are going old-school, putting the “veggie” back in the veggie burger and shrinking labels all over the plant-based…