Methodology

Methodology

In undertaking the study, Anne Odile Peschel, assistant professor in the Department of Management at Denmark’s Aarhus University, and her fellow researchers contrasted two methods of data analysis: the more traditional concept mapping, which provides human intuition and does not require computer coding; and a more newfangled text mining approach, which saves on person-hours of labor and might be more objective, she says. Companies looking to undertake their own…