The company wins some, loses some in years-long trademark case.
Beyond Meat was denied a motion for summary judgment as to liability in a 3½-year-old trademark case alleging that the alt-meat manufacturer’s “Great Taste, Plant-Based” tagline was a copy of another company’s slogan.
But, the company did win summary judgment in efforts to duck having to run “corrective advertising” and pay “reasonable royalty damages” to the plantiff, Sonate…