Alt-meat leader wins appeal, will advance trademark lawsuit against a similarly named lifestyle company.
The 9th U.S. Circuit Court of Appeals on Tuesday reversed a California district court's decision, reviving plant-based alt-meat maker Impossible Foods' trademark-infringement lawsuit against Joel Runyon's Texas-based company, Impossible X.
Runyon began using the "Impossible" name on his fitness-and-lifestyle blog in 2010 while he lived in San Diego, and he later registered several related federal…
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