Editor's blog: Has alt-meat done the right SWOT analysis?

Trends indicate that the alt-meat sector may be misreading the "T" in its SWOT (strengths, weaknesses, opportunities, threats) analysis. Its keenest competition for the consumer's share of wallet seems to be not meat at all, but vegetables — cauliflower, Brussels sprouts, greens, mushrooms (counted as vegetables for dietary purposes).

As conventional meat products are pushed from the center to the side of the dinner plate, or off the plate entirely, it's most likely…