“Peak meat” … “11% of the market by 2035” … “$290 billion.” The headlines over stories about Boston Consulting Group’s and Blue Horizon’s report, “Food for Thought: The Protein Transformation,” seemed designed to put every link in the meat supply chain on the defensive.
Boston Consulting is no veg-evangelist organization. The well-researched document makes a convincing case — as it should, considering it is intended to attract financial investment to alternative protein companies. Blue Horizon is an investment fund that “aims to…
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