Athletes will promote plant-based alt-meats in the run up to the Paris games.
Birds Eye’s Green Cuisine is partnering with Team GB — athletes from the United Kingdom — ahead of the Paris 2024 Olympic Games, the plant-based foods brand says.
The collaboration follows a prior pairing in 2020 that also had the brand working with Team GB members to heighten awareness of plant-based products.
The latest campaign will include an…
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