Company’s lockdown success is NoBull

The decade-old NoBull plant-based burger brand entered 2020 with dozens of Whole Foods, Krogers and Wegmans accounts, and plans to enter a seed-funding stage to raise investor capital. The company was seeking to scale up with semi-automated production processes.

Then as COVID-19 took hold, NoBull lost 90% of its revenue from foodservice outlets as restaurants, breweries and universities shut down. The company had to quickly pivot. In addition to adapting to social distancing, wearing personal…