For alt-meat companies, the metaverse beckons, holding promise as a new marketing realm, particularly for alt-meat producers and other businesses that are supported by younger consumers.
A “Wendy” avatar led the QSR’s brand in a vendetta against frozen beef in a Fortnite campaign.
Exploding competition, the push for household penetration and the need to build a base of repeat customers — alt-meat companies are moving out of the novelty phase of their growing market sector and facing the bigger challenge of differentiating themselves and reaching their target consumers amidst a crescendo of marketing messages.
They are likely to find those consumers in another dimension entirely.
Learn more about alt-meat companies marketing in the so-called metaverse…
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