The novel food version of real estate’s “location, location, location” is “messaging, messaging, messaging,” according to the panel addressing ultra-processed foods at the Bridge2Food North American summit in Minneapolis this week.
The four women on the dais discussed the origins of the UPF concept with the NOVA classification introduced in 2009, and the misinformation that has exploded around the idea more recently.
“Ultra-processed foods based on the NOVA classification system are starting…
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