GFI Europe: What's driving alt-meat retail sales

Store brands are boosting plant-based meat sales in some EU countries.

Retail sales of all plant-based food products in Europe grew by 2% in 2024 — but drilling down into the how and why turned up different motivations driving consumers of plant-based meat and plant-based dairy products.

While, overall, plant-based products got a boost from inexpensive private-label and supermarket house-brand offerings, that wasn’t true across the board for plant-based meats.

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