‘Consumer confusion isn’t the issue’

More than 200 businesses and organizations have launched the “No Confusion” campaign, urging European lawmakers to reject a proposal that would ban terms like “burger,” “sausage” and “chicken” on plant-based food labels.

The EU proposal at the heart of the campaign would prohibit the use of 29 meat-related words on plant-based alternative product labels, reserving those words “exclusively for the edible parts of animals.” 

French Member of Parliament…