Following US campaign, plant-based meat maker bets on a different UK tactic.
El Segundo, Calif.-based Beyond Meat launched a new marketing campaign focused on promoting the brand throughout the UK during Veganuary. Called “Taste You Can Believe In,” the campaign pokes fun at the idea that plant-based meat analogues can't be tasty.
The campaign, developed by Adjust Your Set, will also have an experiential component, with a…
Join for free* to continue reading.
You’ll get access to all Alt-Meat has to offer including full access to our web content devoted to the meat alternatives market.
Already a member? Click here to login>>.
*Free for qualified recipients