This sells stake for ad slots

The plant-based company sold a minority interest in exchange for £4 million in ad slots.

English alt-meat company This has sold a minority stake to ITV, a British free-to-air public broadcast television network. In return, ITV will invest £4 million in advertising in support of This across its network and streaming channels.

Financing for London-based This is being provided through the ITV Adventures Invest program via the broadcaster’s Media for…