A spate of surveys and reports underscore the fact that Gen-Z and younger millennials are interested in plant-based meats, and new science from the UK offers a possible reason.
Photo credit: kyotokushige
Against the backdrop of the global pandemic, plant-based demand in the US surged by 600% over the past two years, according to a new report from abillion, an app that allows consumers to review sustainable and ethically created products. Not surprisingly, the report explained that demand is largely concentrated among younger adults.
Among the report’s key evidence was that 80% of US…
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