No alt-meat sales boost in Veganuary

Despite the hype around Veganuary, and its accompanying push for a meat-free diet throughout the month of January, alternative meat products did not manage to start off the new year fast out of the gate.

Total plant-based meat alternatives
Combined refrigerated and frozen plant-based meat alternatives generated $89.6 million in the four weeks ending January 29, 2023. This was down year-over-year, according to IRI point-of-sales for the conventional multi-outlet (grocery, mass/supercenter…