Alt-meat companies create problems for themselves when they attack animal ag, says food tech communications guru Jack A. Bobo.
Photos via LinkedIn, Facebook/Vegan Food & Living
The zero-sum-game dynamic that pervades alternative meats’ marketing communications is potentially more of a threat to the alt-meat companies themselves than to the conventional meat industry.
So says Jack A. Bobo, CEO of food-tech consultancy Futurity, author of the…
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