In a "Ted-style" conversation, Impossible Foods' CEO talked about rethinking its communication strategies.
Impossible Foods CEO Peter McGuinness on Monday said that he intends to "relaunch Impossible in a very inclusive way," while speaking at the Adweek X conference in Los Angeles.
Alt-meat companies launching new products have been historically founded by "climate warriors," he said, selling sustainability. "There was an elitism to it, and that pissed most of America off."…
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