Grab that cash with both hands

The growth-above-all mindset in the alt-protein business has always been something of a head-scratcher for me. Companies look to get bigger and gobble up market share and beat their competition for first-mover advantage — but most of these companies are pre-revenue, and those that have a product are, by and large, disappointing.

It’s a big part of the reason why there’s such an enormous problem with consumer adoption in the sector.

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