Beyond Meat execs recently announced they’re going to pull back in most regions but lean into the UK and EU. We asked alt-protein leaders: Are they on to something?
What a difference an ocean makes: A recent Innova Market Insights poll in the EU found that 51% of consumers there are cutting their meat consumption, with 28% eating at least one plant-based alternative each week.
Meanwhile, a similar poll conducted by Johns Hopkins found that, in the US, only 35% of consumers are trying to cut back on meat consumption, and Plant-Based Foods Association data shows that plant-based meat has household penetration of just 17.5% in…
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