'Cell-cultured' is most well-understood term: study

Study finds USDA's approved label terminology may not resonate best with consumers.

Cultivated meat and seafood companies should label their products as "cell-cultured" to best adhere to US regulatory requirements and gain customer acceptance, according to a new study out of Rutgers University.

Led by Rutgers Prof. William Hallman, the research team assessed each term — “Cultured,” “Cultivated,” “Cell-Cultured,” “Cell-Cultivated,” “Cell-Based” and a…