What’s the frequency?

When American shoppers were asked about their alt-meat consumption, there was clearly plenty of room for growth across the board, with at least 58% of consumers saying they’ve never tried a plant-based alternative. 

But maybe companies are just playing the long game: When split along generational lines, the data show boomers are more likely to use mushrooms and beans/peas/lentils as alternate protein sources, while millennials were more likely to…