What the health?

Just as the “health halo” around plant-based meat substitutes seems to have tarnished in consumers’ minds, new research by the Good Food Institute shows the message is alive and well — and could be a major driver in consumers’ interest in cultivated meat.

In a survey of more than 1,000 U.S. adults conducted in December 2022, GFI presented selected messages about cultivated meat to participants, then asked whether the information made the prospect of trying cultivated meat…