v2food acquires pair of ready-made meal companies

Plant-based analogue maker will incorporate the two D-to-C brands into its overall business.

Australia-based v2food has purchased two ready-made meal brands: plant-based Soulara and health-and-fitness-focused MACROS, both of which can be delivered directly to consumers’ homes in addition to being purchased at retail.

Both companies will be integrated into v2food under a newly established entity known as Flexitarian Meal Solutions. These acquisitions expand v2food’s presence into the…