Answers to question, "How much of an impact do the following have on your decision to buy foods and beverages?" Summary, top 2 answers, "great impact" or "somewhat of an impact."
Yes, we know taste is the No.1 factor in how consumers choose which foods or beverages to buy, including alternative meats. But research from the International Food Information Council demonstrates how healthfulness, convenience and environmental sustainability are gaining ground among consumers' purchase drivers.
The jump in sustainability awareness is a plus for alt-meat makers, as many make a sustainability message central to their marketing. However, the products still have to…
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