Survey says: consumers want 'clear' labeling of plant-based analogues

More than four-fifths of US consumers want "clearer labeling" on plant-based poultry analogues and nearly two-thirds think plant-based poultry substitutes should be shelved somewhere other than in the meat case itself, according to new research by the National Chicken Council.

Survey participants included individuals who consume meat and animal products, along with flexitarians, vegetarians and vegans.

“This study shows there is overwhelming support for clearer packaging and separate store placement for imitation ‘chicken…