A new report by Kearney indicates that the better-for-the-climate messages, like those favored by alt-meat companies, are gaining currency with consumers in general.
“By 2030, our routine food choices will be climate-directed,” promises a new report by Kearney, cheekily titled “Dawn of the Climavores.”
The global management consulting firm’s 2022 Earth Day Report outlined the data it collected and crunched to reach that prediction, concluding that “the companies that mobilize now will win the future of food.”
One of alt-meat companies’ most consistent marketing claims has been that those products are far more climate- and eco-friendly than…
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