Splat: Upside Foods claps back

"The only thing the media loves more than a big boom story is a big splat story."

This pearl of wisdom — from Rethink Food's Managing Partner Brad Jakeman — has been illustrated by just about every mainstream media story about plant-based meat analogues in recent months. But more and more, I've been seeing evidence of Jakeman's insight in stories about the cultivated meat industry, as…