The 'S' word (no, not that one)

Call it a benefit to the planet or the community. Call it a "net-zero" target. Call it "decarbonization."

But don't call it "sustainable."

"From our research called Our Human Moment, where we spoke to 8,000 consumers across 11 markets, one of the biggest insights was when you talk to people about living in a way that benefits the planet, that benefits their communities and…