The new scheme scales what consumers want, may end ultra-processed conversation.
Researchers from University of Stirling in Scotland and Ariel University in Israel have developed a new 18-item scale designed to determine whether a product is a “clean food.”
The Clean Food Consumerism Scale, as it is called, aims to create a clear and comprehensive definition for “clean food” among the public as well as manufacturers, retailers, policymakers and researchers.…