El Segundo, Calif.-based Beyond Meat CEO Ethan Brown on Wednesday revealed a new, mononymous rebrand. The alt-meat maker will, henceforth, simply be Beyond.
Along with revealing the company’s new name, Brown reportedly told Fast Company that Beyond is “turning its focus away from mimicking animal proteins,” with new products focused on…
Join for free* to continue reading.
You’ll get access to all Alt-Meat has to offer including full access to our web content devoted to the meat alternatives market.
Already a member? Click here to login>>.
*Free for qualified recipients