Label bans unnecessary: German consumers

Would a plant-based sausage by any other name taste as savory?

According to new survey data, it absolutely would. 

The study, conducted by global research firm Appinio, asked 1,200 German consumers to identify whether a product was a conventional or analogue meat product within just one second; 95% immediately recognized the packaging correctly.

Despite wide recognition, nearly a third of respondents said they’d accidentally picked up the…