Alt-meat company showcases its certified-for-sport plant-based meat.
Plant-based meat brand Impossible Foods has been touring the country, bringing its NSF-certified for sport plant-based beef and other products to athletes, hosting “Protein Bar” pop-ups.
“We’re going on tour to demonstrate how our products fit into a health-conscious and active lifestyle,” an Impossible spokesperson said.
The Protein Bar pop-up is styled after an old-school dive bar, serving Impossible-…