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Combined refrigerated and frozen plant-based meat alternatives in Circana's MULO+ universe generated $92.6 million in the five weeks that ended Aug. 31, 2025. In comparison to August 2024, this reflects double-digit decreases in dollar, unit and pound sales as consumer demand continues to lag.
| Metric | Value | Change vs. 2024 |
|---|---|---|
| $ sales | $92.6M | -10.6% | …
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