Mycelium cold cuts a meat eater could love

Prime Roots, a Berkeley, Calif.-based alt-meat manufacturer, has launched its line of upgraded plant-based deli meats, sliced fresh-to-order at the deli counter. 

The new formulations offer a “meatier and tastier texture,” according to Prime Roots. As a result, more than 50% of meat eaters in a third-party blind taste test said they preferred Prime Roots to a leading brand of conventional cold cuts. 

The mycelium-based products have always been nitrate- and…