
Photo: Beyond Meat
At the beginning of the craze over meat analogues, hard-charging entrepreneurs took their cues from Silicon Valley, and talked of "minimum viable products" and "iterating" goods already on the market to install upgrades and fix issues.
And, rather like the dot-com bubble of the '90s, the market has collapsed. And, many observers have ditched, even maligned, the alt-meat-as-technology approach.
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