‘Meaty’ terms are essential to foster understanding

Research finds that "meaty" terms on cultivated meat packaging are critical for adoption, safety.

For cultivated meat to catch on with mainstream shoppers, consumers must be confident in the food they are eating — and a new study commissioned by GFI Europe found that what’s on the label goes a long way to establishing confidence.

The research, coordinated by insight agency Opinium, focused on consumers in France, Germany, Spain,…