Alternative meats have been losing ground in US retail stores over the last four years as measured by two different metrics: the number of average items carried per store and dollar velocity, a measure of the speed at which the products sell.
From 2020 to mid-2024, the average number of meat substitute products on retail shelves was down 16.8% overall, according to Circana's Integrated Fresh Market Advantage report. Fresh (refrigerated) alt-meats took the biggest hit, with…
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