Quorn is on a mission

Ad campaign takes on the impossible: Get UK eaters to swap meat for Quorn.

Mycoprotein-based meat maker Quorn has launched its summer marketing campaign in the UK, including ads, social media and in-store activations, tied to Mission: Impossible – The Final Reckoning.

The long-time brand hired a Tom Cruise look-alike to loiter in London’s pedestrian-centric West End, and as fans approached him for autographs and photos, the actor munched on…