Avoid or attain? The tug-of-war on every label

The often elusive "clean label" is the goal of every formulation these days, despite the benefits those chemical-sounding ingredients often impart to the product.

The most influential driving factor behind the push is not personal health or the environment, although those are considerations, as well. Rather, it is consumers' fundamental need to sort the information into one of two categories: "attain" or "avoid."

So explained Rodolfo Garza, senior business development manager, Food…