“Totally doable” insists Impossible Foods CEO at Web Summit 2020, outlining the company's plans to appeal to consumer taste buds rather than their concerns about animal rights, environmental sustainability or health.
Often times, what alt-meat founders and CEOs say in the room with fellow vegan and animal rights evangelists isn't quite the same things they'll say in the room with investors or in their marketing materials. It's just part of the strange dichotomy of the alt-meat industry, where fervent beliefs clash with measured business maneuvers on a daily basis and everyone's working to make the mission mesh with the economic…
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