No thanks, we're good

New research from Purdue University makes clear the challenges facing alt-meat marketers looking to find a foothold in the U.S.: Consumers who are happy with the way things are in their lives are not looking to change — and will probably resist suggestions to do so — and the vast majority of US consumers are perfectly content with their diets at the moment, thankyouverymuch.

Whether they are city mice or country mice, between 80% and 90% of…