Leading the charge

Last year, when the German Society of Nutrition updated its dietary guidelines to suggest a 50% reduction in conventional meat and a diet of 75% plant-based foods, the writing was already on the wall.

Germans are — and have been — leading the plant-based meat transition in a big way. In 2023, annual per capita meat consumption in Germany fell to a record low of 114 pounds. In 2022, it was 121 pounds. In 2011, it was 138 pounds.

And the German…