In India, a ways to go yet

In a country where an estimated 40% of the population is vegetarian, consumers in India are surprisingly uninformed about meat analogue technologies, and those who are aware are more likely to say they have little or no intention of eating alt-meat products than they are to express interest in sampling them.

In GFI India’s new report, “Insights on awareness, trial and purchase behavior,” a survey done for GFI by the Kantar Group market research…