
Photo: Fry Family Foods
Recent headlines in the alt-meat sector have highlighted a trend among processors to spend less effort trying to make a product that exactly mimics animal protein in favor of products that are unmistakably made of veggies.
CEO Ethan Brown was quoted as saying his company would develop a new line of products that highlight plant-based proteins without trying to be a facsimile of beef, chicken or pork. (He also said the company would…