Impossible launches first campaign following rebrand

Alt-meat maker asks consumers to "punch cholesterol in the face" in new ad campaign.

Redwood City, Calif.-based Impossible Foods on Monday launched a new marketing campaign targeting meat-eaters — its first new ads since relaunching the brand with bold red packaging in mid-March.

The ads are narrated by a male meat eater, who encourages fellow meat-eaters to eat more…