Dutch supermarket: 44% of protein sales are plant-based

Chain leads protein transition with increased plant-based sales, strong commitment for future.

Netherlands-based supermarket chain Albert Heijn on Tuesday released its 2023 sustainability report, revealing that 44% of proteins sold in its stores throughout the year were plant-based.

This represents an increase from 2022, when plant-based protein sales accounted for just 42% of sales. The report noted that the increase is likely due to the…