Consumers confused by alt-meat displays: meat lobbyists

Consumers report confusion when selecting between conventional and alternative meat products.

More than half of shoppers are confused by alt-meat being stocked alongside conventional meat in grocery stores, according to a new study released by the Agriculture and Horticulture Development Board, a UK-based farmer advocacy organization, and research firm The Smithfield Collective.

Researchers found that 60% of the 1,004 shoppers surveyed said they believe alt-meat products should be displayed in a…