New data released by Good Growth, an Asia-focused market research firm, and published in the Journal of Human Nutrition and Dietetics, found that Chinese consumers are increasingly aware of plant-based meat products and could become a promising market for alt-meat companies.
Some main takeaways:
- Though vegetarianism (2%) and veganism (0.7%) remain uncommon in China, 40% of respondents said they are trying to reduce their…
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